Total Leads
Kit...
GA4...
Kit (PBB)...
Segmetrics (Spark)...
Total leads
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Qualified leads
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Visitors
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Conv. rate
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Revenue (PBB only)
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Customers (PBB)
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Lead → PBB Cust%
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# Spark July Annual Sales
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$ Spark July Annual Sales
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# Spark July Monthly Sales
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$ Spark July Monthly Sales
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TOTAL # Spark Sales
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TOTAL $ Spark Sales
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Masterclass → Spark CVR
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Goal Tracker (tracks from Qualified Leads above)
🥈 Silver Goal — 4,000 leads
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— / 4,000 leads
🥇 Gold Goal — 5,000 leads
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— / 5,000 leads
Daily Qualified Leads (by channel · days are Pacific Time)
Kit...
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Internal Lander Stats (just /retainer-masterclass — no PA pages)
Segmetrics...
Kit...
Leads (organic, all 7 pages)
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Unique visitors
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Conv. rate
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Internal Lander — by period (/retainer-masterclass only, fixed campaign windows — not affected by the date picker above)
Segmetrics...
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Internal Lander — by source (/retainer-masterclass only, whole selected date range — see notes below the table)
Segmetrics...
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Segmetrics...
Kit...
GA4...
Meta...
Ads Leads Overview (Total leads = count tagged "Spark Retainer Masterclass - Ads Lead", not summed PA1-PA8 tags · Visitors/Spend still scoped to PA1-PA8 · Revenue/Customers = Personal Brand Bootcamp + Spark Membership (Annual/Monthly, excludes $1 Trial), SPARK50 discount netted out of revenue · data capped through Aug 11 regardless of the date picker above)
Total leads
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Unique visitors
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Conv. rate
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Total revenue (PBB only)
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Lead → customer
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Total customers (PBB)
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Total spend
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ROAS
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Avg CPL
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📱 Mobile
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🖥 Desktop
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Variant performance — through Jul 14 (PA1–PA5 · Leads/Visitors/Revenue/Customers all scoped to this window · Leads = tag applied within this window, not all-time · Revenue/Customers = Personal Brand Bootcamp + Spark Membership (Annual/Monthly, excludes $1 Trial), SPARK50 discount netted out of revenue)
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Variant performance — Jul 16 forward (PA4, PA6, PA8 · ad creative now matches each lander's own hook copy · Leads/Visitors/Revenue/Customers all scoped to this window, capped through Aug 11 rather than running to "today" · Leads = tag applied within this window, not all-time · Revenue/Customers = Personal Brand Bootcamp + Spark Membership (Annual/Monthly, excludes $1 Trial), SPARK50 discount netted out of revenue)
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Traffic Channels (ManyChat & Paid Ads via Kit tag · Email/YouTube/Instagram via utm_source + utm_campaign contains "spark-july2026" · Search/Internal via Segmetrics channel · PBB Customers = Personal Brand Bootcamp · Spark Customers = gated on the "Spark Customer - July 2026" tag specifically, not just a Spark Membership purchase · Total Customers = PBB + Spark added together, same multi-touch-tolerant approach as the rest of this section, so it would double-count anyone who bought both · SPARK50 discount netted into Spark Revenue · data capped through Aug 11 regardless of the date picker above)
Segmetrics...
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Leads by channel
Visitors by country
Top 10 countries
Ad creatives
Leads and CPL are matched by looking for the ad's name inside Segmetrics' tracked
utm_content values — if an ad's URL setup doesn't pass its name through that way, those two show — instead of a wrong number. Sorted by CPL, cheapest first — ads with no matched leads sort to the bottom.
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Email Report (emails sent Jul 16 – Aug 3, 2026 · Leads/Revenue/Customers use the date picker above, same window as the Spark sales cards)
Recipients/OR/CR/Clicks/Unsubs are a fixed snapshot from Kit as of Aug 13, 2026 — not live, since they're final once an email's send window closes.
Leads/Revenue/Customers ARE live, matched to each email via its own UTM (
utm_campaign + utm_content), same date window (the picker above), tag scope, and product set (PBB + Spark Membership, excludes $1 Trial, SPARK50 netted out) as the rest of this dashboard.
Rows with no UTM show — for Leads/Revenue/Customers rather than a guessed number — some emails in this sequence genuinely weren't tracked with a link, so there's nothing to match against.
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